Take Robert Carroll, for example, who is part of a father/son team that recently opened the first Due North Cannabis Co. location in Sault Ste Marie. The Churchill Plaza cannabis shop features a spacious cottage-style interior décor complete with tongue-and-groove wood panelling, eight-inch timber beams and a 42-inch gas fireplace. It’s part of a conscious effort by the owners to create an inviting and relaxing atmosphere for cannabis shoppers.
Carroll said that creating a unique and inviting retail space was critical to their business plan given the stigmas and misinformation that still surround legalized cannabis sales in Canada.
The burgeoning cannabis industry is set to increase production drastically, and cannabis consumers are beginning to realize the impact that their cannabis consumption can have on the environment. In fact, the terpenes found in cannabis are classified as Volatile Organic Compounds that can contribute to air pollution through the cultivation and manufacturing process. So how do we keep our grass “green” as an industry?
Recreational cannabis has been legal in Canada for nearly two years, allowing those of legal age to freely purchase and consume their favourite pot products.
“We wanted to create a brand that was representative of Canadians, especially here in Northwestern Ontario,” said Carroll. “When you come into our stores it actually looks like the inside of a timber frame cottage or camp.”
Now more than ever, locally owned businesses need the support of the community. According to Stats Canada, 31% of Canadian small businesses reported a 30% or more decline in revenue in 2020 compared with 2019.
The fourth cannabis retailer has opened its doors in Sault Ste. Marie, and according to the Alcohol and Gaming Commission of Ontario (AGCO), there are more applications in the works locally.