Zachary McCready, Bud Guide at Due North Cannabis explains.

“As a Bud Guide, the best part of the work-day is helping customers find what they desire,” said Zach. “Whether that’s chasing high THC potential, tasty terpene content, or more education on the vast array of evolving consumption methods and usage.

“Every customer experience is a journey, whether it’s guiding veteran smokers, novice consumers or simply the canna-curious, there is always something new to learn, discover and explore. The infancy and fast-pace of the industry continues to blossom our passions. With so much room to grow, it’s a wonderful space to share your fascinations and discover new ones with your customers.

“The demographics of cannabis clientele span all facets of society; to this day it still amazes me when I overhear a veteran stoner grandmother giving experienced cannabis recommendations to our younger, more ‘green’ customers.” 

The methods and interest for recreational cannabis among users vary almost as much as the diversity of cannabis products now available to consumers. 

“Some customers will know what they want and don’t hesitate to tell you, while others test your knowledge base, consumption background, and suggestions, added Zach. “Then there is the new cannabis consumer, and they may want to dip their toes in, whether that be trying low-dose THC/CBD gummies, a beverage or a topical cream. “Other customers search for craft-grown, small-batch, high-terpene cannabis with a distinct taste, smell, or unique high.” 

Whether they are new to cannabis or experienced members, Zach says that many customers tend to find value in the many loyalty programs now being featured as competition begins to heat up. 

“We often have customers asking about our Explorer’s Club so they can take advantage of different incentives. “As loyalty begins to become mainstream it’s exciting to discover new innovations for us Bud Guides to engage with our customers and help them to earn points towards Due North Cannabis apparel, merch and more.”

With the help of a web-based application, Due North Cannabis customers can accomplish missions, get updates on their favourite products, learn about new innovations, and even order delivery and curbside.

“Ultimately, our job is to facilitate trust between consumers and the growing legal cannabis  industry, and this rests on our knowledge, suggestions and dedication to our craft. As Bud Guides, we carry the chronic-compass, and our motto is straightforward; Our duty is to guide, educate and help you explore. Your journey with cannabis starts here, let our compass be your guide.

“Support your local cannabis shops, and if you enjoyed the service, tip your BudGuides. Puff on, fellow cannabis enthusiasts!”